People Buy What They See

Posted by admin on Oct 15, 2010 in Blog

Owners of stores, especially 24/ 7 Convenience and Petroleum Stores (C&P Stores) know that “People buy what they see” and the true importance of effective Point of Sale (POS) materials and tools are key to increasing their sales. With more and more people directly paying at the pumps and less people entering the C&P stores, the search for convincing and inviting storefront POS tools that entice people into the store has never been as important.

A great deal of effort has gone into finding the best ways to display goods within the stores. Oddly enough, though, far less effort often goes into proper storefront signage design, positioning and nighttime visibility.

As municipal and county governments take note of the distractions and attached risks of traditional street and pole signs and attempt to regulate them with outdoor signage ordinances, storekeepers and their suppliers are being forced to relocate their POS into the stores where they have more freedom to do as they like. The result is often a mishmash of handwritten signs pasted inside windows and hastily created POS promoting special offers.

The inevitable result is visual blurring white noise. Customers notice nothing, and the store becomes less attractive. At night, the outlet becomes an untidy uninviting place with views obscured inside by signs on windows.

Cheap handwritten and desktop printed signs, seldom last more than a few weeks and are often left in place completely forgotten as their images fade away. Point of sale signage should promote a store as well as the supplier’s products that it advertises with a clean and consistent look– this is why long-lasting removable static cling and permanent adhesive vinyl decals and graphics are so popular these days. Vibrant colors and upbeat designs attract immediate attention, and add to the overall attractiveness of a retail outlet and thereby increasing profits.. Brand managers, merchandisers and store owners prefer them over traditional POS due to their long lasting look of success that differentiates their promos as different and special.

Vinyl decals and graphic signs on store windows talk to customers 24 / 7. This is because they are transparent or translucent and in-store lights illuminate them with similar glowing effects to backlit signs and neon signage at a fraction of the cost.

Increasing numbers of store owners are requesting long-lasting removable static cling and permanent adhesive vinyl decals and graphics because they offer numerous benefits over traditional storefront signage as paper posters and coroplast signs.

Suncan Industries Limited in Canada has been supplying this common sense storefront POS solutions since 1991 – contact them by emailing sales@suncan.com